You might have seen the adverts or spotted a post on social media about Best of the Best, commonly known as BOTB. It’s the website where you can enter for a chance to win a car or other prizes by guessing where a football is in a photo.
With so much attention around these competitions, you may wonder how many people actually take part in BOTB draws. Is it just a handful of people, or are there thousands getting involved each week?
If you’re curious about who else is playing, how many are entering each competition, or how BOTB compares to similar companies, this guide brings together the latest publicly available figures and explains what they really mean.
How Many People Enter BOTB Draws?
There isn’t a single public number that shows exactly how many people enter each BOTB draw. The company does not publish detailed entry totals for individual competitions. Even so, you can get a reasonable sense of scale from company reports and statements on their website.
Over the years, BOTB has said in trading updates and annual reports that it has attracted hundreds of thousands of customer registrations. In some updates, the active customer base has been reported in the region of 100,000 to 200,000, depending on the period being discussed. That does not mean all of those people enter every draw, only that they have taken part at some point or within a recent timeframe.
Winner announcements often describe competitions as receiving thousands of entries. Remember that BOTB allows multiple entries per person, so the total number of tickets in a draw is typically higher than the number of unique participants. Put together, these indicators suggest most weekly competitions attract entries in the thousands, and some can reach into the tens of thousands when a prize generates extra interest.
If you want the most current numbers, BOTB’s financial reports and winner announcements are the best public sources. So what does that look like when you think about the size of a typical field and what shapes it?
Average Field Sizes And Competitor Numbers
Exact entry counts for each weekly competition are not shared, but several factors tend to influence field size. The type and profile of the prize matter, as high-value cars or headline bundles usually attract more attention than smaller tech draws. Promotional pushes, social media activity, and timing also play a role, with seasonal peaks around major holidays or paydays often lifting participation. Ticket pricing and promotional discounts can further shift how many total entries a draw receives.
As noted earlier, entry totals reflect tickets, not people. A single player submitting several coordinates will raise the entry count without adding more unique participants. This is different from traditional lotteries, where headline ticket sales are sometimes disclosed and reported in the media.
From BOTB’s own communications, it is reasonable to treat most weekly fields as being in the thousands, with occasional surges into five figures when a prize resonates strongly or receives extra marketing support. That raises a related question: how many distinct people are actually taking part over time?
How Many Unique Players Are Active On BOTB?
BOTB does not publish the exact number of unique entrants for every draw. Instead, insight comes from investor updates and annual reports that talk about registered or active customers.
In recent shareholder materials, BOTB referenced a customer database containing well over 150,000 active accounts. In this context, active typically means an account that has entered at least once within a defined period, often the past 12 months, rather than someone who participates every week. The number of unique players joining a specific competition will therefore be a subset of that annual figure and will vary depending on prize profile and timing.
It is also normal for player behaviour to ebb and flow. Some participants only enter when a particular car is featured, others take part more regularly, and lapsed players may return for special promotions. With that context in mind, it becomes easier to see how the total volume of entries in a given week links to the likelihood of a win.
How Does Entry Volume Affect Your Chances?
In BOTB’s format, players submit coordinates on a photo and independent judges assess the most accurate position. The winning entry is the one deemed closest to the judged location. Entry volume matters because each additional valid guess is another competitor against any single entry. If a competition receives 10,000 entries, one entry represents a 1 in 10,000 share of the possible winning outcomes. If 20,000 entries are received, that share becomes 1 in 20,000. Multiple entries can increase a person’s share, but the overall proportions are still shaped by the total field size.
The principle is straightforward. As the number of entries rises, the probability that any one guess ends up nearest to the judged spot decreases. As it falls, the probability for each single guess rises. Your chances are therefore linked to how many total guesses go into that week’s judging, not how many different people take part.
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Numbers matter, but how are those numbers reported and checked in the first place?
How Are Competitor Numbers Reported And Verified?
For BOTB and similar prize competitions, entry figures are not usually disclosed for each individual draw. Instead, high-level numbers sometimes appear in company statements, annual reports, or trading updates, primarily for shareholders and potential investors. When numbers are shared, they often refer to total registrations or active customers over a period rather than entrants in a specific competition.
There is no public, week-by-week ledger that verifies exact entry counts. In the UK, companies must ensure their promotional claims are accurate and not misleading, in line with rules overseen by the Advertising Standards Authority and the UK Gambling Commission. Company accounts may also be audited, which helps ensure the figures reported to the market reflect underlying records. On winner announcement pages, you will occasionally see general phrases such as thousands of entries, but the precise counting method is not detailed publicly.
Geography can also offer a sense of reach, so what do we know about where players are based?
Regional Breakdown Of BOTB Players In The UK
BOTB does not publish a detailed regional breakdown of its customers. That said, winner stories on the website and YouTube channel often mention a town or area, and over time these have covered England, Scotland, Wales, and Northern Ireland. You will see winners from large cities such as London, Manchester, Birmingham, and Glasgow, as well as from smaller towns and rural areas.
From these observations, it appears that participation is spread across the UK. More populous regions naturally tend to feature more often, simply because more people live there, but winners are drawn from every home nation. Beyond these general patterns, BOTB treats customer location data as confidential and does not provide an official regional map.
With the UK picture in mind, how does BOTB compare with other prize competitions?
How Does BOTB Compare With Other Prize Competitions?
Across the UK, prize competitions vary widely in how many people take part. BOTB is one of the longer-running brands, with weekly competitions for cars, cash, and tech items. Its established presence and regular schedule typically see weekly entry totals in the thousands, and sometimes tens of thousands when a prize captures extra interest.
Omaze, for example, often promotes high-profile house draws and large cash awards that can attract very large fields, sometimes into the hundreds of thousands, especially during major campaigns. At the other end, smaller or newer operators may run draws with only a few hundred or a few thousand participants, depending on promotion and prize mix.
BOTB tends to sit between national lotteries, where millions take part, and small community-style competitions with more modest fields. While exact entry counts are not published for each draw, the available indicators show that BOTB’s weekly participation is among the larger in the UK prize competition space outside the official lottery. Taken together, these points give a clear picture of scale, how it varies, and where BOTB fits within the market.
**The information provided in this blog is intended for educational purposes and should not be construed as betting advice or a guarantee of success. Always gamble responsibly.